Some products are discovered.
Some quietly stay.
This one has been part of our family since 1994.
Not because it was new.
Not because it followed a trend.
But because it fit -
into everyday life, without effort.
Where It Began
The herbal tea blend traces back to a simpler setting.
An ashram.
A formulation guided by Swami Sarvanandji.
The idea was never to create something commercial.
It was to bring together herbs in a way that felt balanced and usable every day.
No complexity.
No strict rules.
Just something that worked quietly in the background.
Why It Stayed
Over the years, many things have changed.
But this didn’t.
Not because it couldn’t -
But because it didn’t need to.
1. It fits into daily life
It’s not strong or overwhelming.
It doesn’t demand attention.
It’s simply a cup you can return to - morning, afternoon, or evening .
2. It was made to be used, not followed
There are no instructions to “follow a routine.”
No claims.
No pressure.
You drink it when it feels right.
That’s what makes it easy to stay with.
3. It feels consistent
Year after year,
the intent has stayed the same.
The experience hasn’t been redesigned.
It hasn’t been adjusted to fit trends.
It remains familiar.
Voices From the Family
Ajay Mahajan
Founder & Chairman
“For us, it was never about selling tea. It was something we were already drinking, a formulation guided by Swamiji in 1994 that we have stayed true to ever since. We just needed to perfect the blend to make it more palatable and accessible to the wider world.”
Rahat Mahajan
Chief Operating Officer
“I was only seven years old when my father, Ajay Mahajan, founded Himalayan Amrit in 1994. I still remember the intoxicating scent of lemongrass and a wild blend of mountain herbs clinging to his clothes after long nights spent perfecting what became one of India’s first herbal teas . These past few years, our family has poured itself into reviving his vision - modernising our Raja Ka Bagh facility, renewing ties with local farmers, and bringing the tea forward without changing what it is.”
Ambar Mahajan
Chief Commercial Officer
“What’s changed is reach. Fifteen years ago, that meant the shelves of India’s premium grocers including Nature’s Basket and BigBasket. Today it means quick commerce, online marketplaces, and direct-to-consumer. We meet people in their daily lives now, not just their special occasions. The blend that left our kitchen in Nurpur travels across the country. My job is keeping it consistent at scale: the cup in Bombay should taste like the cup in Kangra.”
What Goes Into It (Without Changing It)
At its core, the blend remains simple in its intent.
- A base of green tea from Kangra Valley
- A combination of 20 traditional herbs
- Sourced and prepared with the same approach
Not designed to stand out.
Just designed to stay.
What Has Changed (And What Hasn’t)
The formulation hasn’t moved. The world around it has.
Over the past few years, the family has poured itself into reviving Ajay’s vision: modernising the Raja Ka Bagh facility to meet the highest food-safety standards, refining every stage of production, and renewing ties with the local farmers who supply us.
The brand has grown up around it. New identity, new packaging, a quieter design, and a wider reach than the tea has ever known. The honey, made alongside the tea since 1994, now travels with it: uniflora and multiflora, bottled in glass with the same restraint that shaped the tea.
Twenty herbs on a Palampur green tea base. Sourced and prepared in Raja Ka Bagh, Nurpur. The recipe is the same one Ajay Mahajan crafted in 1994.
Where It Stands Today
What started inside our family is slowly becoming part of other people’s days too, in Bombay, Bangalore, Delhi, and beyond. The tea itself isn’t going to change. But the range around it will grow: more botanical infusions, kombucha, iced teas, and essential oils, each crafted with the same reverence for the plants that taught us in the first place. Plant wisdom at the heart. The Himalayas at the source . A family carrying it forward.
Closing Thought
Not everything needs to be improved.
Some things stay
because they already work.
This is one of them.
Key Takeaways
- The original Kangra herbal blend has remained unchanged since 1994
- Rooted in an ancient Indian Ayurvedic formulation guided by Swami Sarvananda
- Recently upgraded and modernised production at Raja Ka Bagh
- Now available on Amazon, Blinkit, himalayanamrit.com
- Range expanding to botanical infusions, kombucha, iced teas, and essential oils in the future
